Planese Remodeling Sentiment Report for Kansas City

Local Homeowners Have More Equity, Feel Secure

Sunnyvale, Calif—September 3, 2013 — Planese, Inc., has announced the Kansas City findings from its Fall 2013 remodeling sentiment report. This release will coincide with the three-day Home Show Fall Edition at the Overland Park Convention Center that starts on Friday. This forward-looking report, based on data from Planese’s survey of 2000 homeowners, analyzes and documents trends in the home improvement industry.

Kansas City homeowners surveyed have significantly more equity in their homes than the national average; the ratio of equity to home value is 52 percent in Kansas City as compared to the national average of 39 percent.

“It’s the people who feel secure at the end of the recession who are the first to remodel,” said Dan Fritschen, CEO and co-founder of Planese, Inc. Since 2005, Fritschen has researched and published remodeling industry data about US homeowners, their remodeling plans and intentions. “While home prices in the Kansas City area are still recovering from the recession, local homeowners feel more financially confident because of the equity in their homes.”

The survey also found that Kansas City homeowners were twice as likely to do most of the work themselves (30 percent) as compared to the national average of 15 percent. In addition, nearly 70 percent of local homeowners say that a bathroom remodel is in their plans for next year compared to the US average of 56 percent.

At the Show, remodeling expert and homeowner advocate Fritschen will share his tips, ideas, and strategies with homeowners during two workshops: “101 Ways to Save Money When You Remodel” and “Should you Remodel or Move? Tips to Make the Right Decision.” Fritschen is the award-winning author of Remodel or Move.

Planese will unveil at the Kansas City show the home remodeling app for iPhones that helps homeowners plan their remodeling projects from start to finish. Home Show attendees will receive the free mobile app which features an instant Remodeling Budget Calculator, and an IdeaFile for searching, saving and sharing design ideas and photos.

About Planese
Planese, Inc., the pioneer in collaborative home improvement, helps homeowners approach, plan, and carry out their home remodel by providing an easy-to-use solution. Powered by proprietary algorithms and enriched by community contribution, Planese provides a personalized, localized, interactive, intelligent, collaborative, and intuitive mobile app that delivers real-time information to homeowners. Planese creates a collaborative environment within the remodeling industry, empowering customers with the information they need to make informed decisions.

Planese partners with home improvement product and service provider so they can advertise and market more effectively. The company was founded in 2013 by home remodeling authority Dan Fritschen, and other remodeling, technology, and marketing experts.

The Planese app and website help homeowners approach, plan, and carry out their home remodel by providing an easy-to-use solution. Powered by proprietary algorithms and enriched by community contribution, Planese provides a personalized, localized, interactive, intelligent, collaborative, and intuitive mobile app that delivers real-time information to homeowners.

For media inquires, please contact Catherine Edwards at press@planese.com.

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